In this article, we would look at a very simple demonstration of how we can use the linear regression model to predict the estimated revenue based on the number of texts sent out in Adobe Analytics and would compare the calculations using
In this digital age, businesses are collecting huge amounts of data to gain insights about their customers, serve them with relevant content, and to optimize their business. One key part of optimization is to make the best use of the marketing spend on the most influential channels based on the impact each channel/touchpoint has on a conversion.
In this post, we’ll explore how Adobe solutions fit together to provide a consistent customer experience. We’re going to focus on how to best use real-time data such as GPS coordinates, stock availability, or weather forecast with Adobe Experience Platform offer decisioning engine to propose contextual, relevant content to our customers.
With the ever-increasing usage of mobile devices, brands have more and more data at their disposal to build innovative and relevant ways to interact with their prospects and customers. A mobile app is a channel of choice for marketers to provide relevant and contextual customer experiences. …
This is the first part of a series of the new headless architecture for Adobe Experience Manager. In this post, Adobe Experience Cloud introduces its Adobe Experience Manager Headless Extension for PWA Studio that enables developers to leverage headless architectures to build app-like experiences for their customers that are fast, secure, and delightful on any device, mobile or desktop.
Adobe Experience Manager provides the most innovation-friendly content tools in the market. Adobe Experience Manager enables you to more easily use and reuse your content across the web, mobile, and emerging channels such as IoT devices. …
In this article we would look at a very simple demonstration of how we can use the linear regression model to predict the estimated revenue based on the number of texts sent out in Adobe Analytics and would compare the calculations using
(VISHNU — I need an opening for this blog. What is the purpose to the customer or the market trend that makes this step-by-step guide useful? Less than 150 words please. Here is a quick research on linear regression models to help you. Please tie in the customer value and what Adobe Analytics Workspace Analytics offers.
This is the third and last part of our series that covers Adobe Target NodeJS SDK with On-Device Decisioning capabilities and how to run it in a serverless/edge compute environment. In this part, we will be covering Cloudflare Workers.
This is the third part in our series that covers
Adobe Target NodeJS SDK with
On-Device Decisioning capabilities and how to run it in a serverless/edge compute environment. In this third installment, we will be covering
Cloudflare Workers. The parts are:
In this post, Adobe Experience Platform introduces the fourth in its series of Digital Experience Blueprints — a whole new way to learn and understand how you can use its technology to build incredible customer experiences in real-time.
The challenge in creating incredible customer experiences isn’t a lack of data. Architecting an amazing experience should be easy with all the customer data enterprises collect today. …
This blog details a single implementation or customization on Adobe Experience Platform. Not all aspects are guaranteed as general availability. If you need professional guidance on how to proceed, then please reach out to Adobe Consulting Services on this topic.
We have been experiencing global new trends in customer experience since early 2020. Retailers, in particular, have had to adapt to new safety and security public health requirements while committed to delivering exceptional customer experience.
For example, real-time offers from anywhere are imperative to offer the customers the best value as well as delightful interactions. …
This is an article about a view we have adopted at Adobe Campaign regarding the tests we write, and how this helps writing end-to-end tests in enterprise software.
At first, we set out like most people to write a set of tests that tested our application. The problem we discovered is that, at least in our case, applications no longer work alone, and in many enterprise applications your product is usually part of a bigger whole. This means that there are other teams that will need to write scenarios that pass through your product. …
This is the second part of our series that covers Adobe Target NodeJS SDK with On-Device Decisioning capabilities and how to run it in a serverless/edge compute environment. In this second part, we will be covering AWS Lambda and specifically AWS Lambda@Edge.
This blog is Part 2 in a three-part series that will cover how anyone could use Adobe Target NodeJS SDK to run experimentation and personalization on an edge compute platform. The parts are:
This blog details a single implementation for a publishing customer on Adobe Experience Platform. Not all aspects are guaranteed as general availability. If you need professional guidance on how to proceed, please reach out to Adobe Consulting Services on this topic.
“30-day free trial! 7-day trial period! First month free!”
As consumers, we are all familiar with this kind of offer when signing up for a subscription service. It is an attractive offer, giving us the chance to try out and assess the value of the product or service before we commit to paying. …
Experience Technologist. Developer Advocate for Adobe Experience Platform. Passionate about technology, architecture, fashion, and design. Twitter: @jaeness