Authors: Romin Parekh, Shone Sadler, and Miao Wang — In our previous blogs, Iceberg At Adobe, Data ingestion with Buffered writes to Iceberg, and Optimized Reads With Iceberg we understood the benefits of Apache Iceberg and how it fits in the overall Adobe Experience Platform architecture. In this blog, we will share our story of migrating 1 PB+ datasets…

Author: Vishnu Pillai. — In this article, we would look at a very simple demonstration of how we can use the linear regression model to predict the estimated revenue based on the number of texts sent out in Adobe Analytics and would compare the calculations using sklearn. In this digital age, businesses are collecting…

Author: Clément Delalande. — In this post, we’ll explore how Adobe solutions fit together to provide a consistent customer experience. We’re going to focus on how to best use real-time data such as GPS coordinates, stock availability, or weather forecast with Adobe Experience Platform offer decisioning engine to propose contextual, relevant content to our…

Authors: Mark J. Becker, Markus Haack, and Jody Arthur. — This is the first part of a series of the new headless architecture for Adobe Experience Manager. In this post, Adobe Experience Cloud introduces its Adobe Experience Manager Headless Extension for PWA Studio that enables developers to leverage headless architectures to build app-like experiences for their customers that are fast…

Author: Artur Ciocanu. — This is the third and last part of our series that covers Adobe Target NodeJS SDK with On-Device Decisioning capabilities and how to run it in a serverless/edge compute environment. In this part, we will be covering Cloudflare Workers. This is the third part in our series that covers Adobe…

Authors: Kevin Cobourn, Wendy Braun, Nick Hecht, Joel Huff, and Jody Arthur. — In this post, Adobe Experience Platform introduces the fourth in its series of Digital Experience Blueprints — a whole new way to learn and understand how you can use its technology to build incredible customer experiences in real-time. The challenge in creating incredible customer experiences isn’t a lack of…

Authors: Sunish Verma and Nick Hecht. — This blog details a single implementation or customization on Adobe Experience Platform. Not all aspects are guaranteed as general availability. If you need professional guidance on how to proceed, then please reach out to Adobe Consulting Services on this topic. We have been experiencing global new trends in customer experience…

Author: Baubak Gandomi. — This is an article about a view we have adopted at Adobe Campaign regarding the tests we write, and how this helps writing end-to-end tests in enterprise software. At first, we set out like most people to write a set of tests that tested our application. The problem we discovered…

Author: Artur Ciocanu. — This is the second part of our series that covers Adobe Target NodeJS SDK with On-Device Decisioning capabilities and how to run it in a serverless/edge compute environment. In this second part, we will be covering AWS Lambda and specifically AWS Lambda@Edge. This blog is Part 2 in a three-part…